News - March 2, 2007
Parts Direct Mail Program, 1st Quarter
The 2007 Parts 1Q Direct Mail Program is the first installment of the upgraded 2007 Parts Direct Mail Year-round program targeted at increasing dealer profits and customer retention through increased customer flow. The first wave of retail customer communications mailed to over 295,000 Hyundai owners nation wide during the last week of February (2/28) with the second wave mailers for the same amount to the second half of eligible dealer customers. Due to customer flow, we've broken the mailer into two waves. This mailer still delivers a strong message to Hyundai owners about the value received from servicing their vehicle at an authorized Hyundai dealership vs. an independent repair facility. If you are one of the over 700 Hyundai dealerships enrolled in this program (over 96%), get ready to meet some new customers.
Your 2007 direct mail program information can be accessed through HyundaiDealer.com, the site will be re-activated the week of 3/12 after the initial program data has been recieved.
Program Op Codes
We are pleased to announce we are ONLY using one OP Code for the 2007 Parts Direct Mail Program (HM02). The following information MUST be listed on the RO and input into your Dealer Management System:
- R&R: HM02
- R&R (w ERA): 99HYHM02, 00HYHM02, or 01HYHM02
- ADP: HM02