News - January 30, 2009
Hyundai Super Bowl XLIII Ads
Sneak Peak...
Hyundai Motor America continues its strong presence in top media events with advertising this Sunday on SUPER BOWL XLIII on NBC. This will be Hyundai’s second year in a row with advertising during the big game, having aired two spots last year to launch the Genesis sedan.
This year, with such good news to share, we couldn’t settle for just two spots. No…this year we will air five commercials, as well as being presenting sponsor of the pre-kick show.
Honoring our all-new flagship sedan, the pre-game show will be named the “Kick-Off Show Presented by the Hyundai Genesis, 2009 North American Car of the Year.” One pre-game spot will pay tribute to the Genesis sedan, while teasing the Genesis Coupe. The Genesis Coupe debut, which features a soundtrack scored and performed by Billy Corgan and Jimmy Chamberlin from rock band Smashing Pumpkins, will set the tone for kick off when it airs just before game time. A new spot featuring “Hyundai Assurance” will round out Hyundai’s pre-game advertising.
Hyundai’s two in-game positions include one second-quarter spot and one third-quarter spot. We have selected another ad featuring the Genesis Sedan’s “2009 North American Car of the Year” win titled “Bosses” for the second quarter slot. This commercial uses a lot of humor, as it depicts the boardrooms of two of our European and Japanese competitors once they find out about Hyundai winning the award. The third quarter slot will feature the Assurance Program with a new ad called “Contract.”
As you might imagine, we are very excited about our Super Bowl sponsorship and the positive impact it will have on our brand. Visit HyundaiGenesis.com.