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Hyundai Parts & Service Weekly News

News - October 30, 2009

NADA's 2009 Summer Dealer Attitude Survey Results

From Dave Zuchowski, Vice President of Sales for Hyundai Motor America

Last week NADA presented the results of their 2009 Summer Dealer Attitude Survey (DAS) to HMA. Much like the Winter 2009 Survey results, we are very encouraged by the positive results especially given the tremendous challenges that have plagued our industry and their resulting impact on dealership operations.

We are extremely gratified by the results as Hyundai was ranked #3 among all OEM’s in terms of overall relationship with their respective franchised dealers. On behalf of the HMA Executive team, I’d like to express our appreciation for your active participation in this survey process. The DAS serves as your opportunity to provide HMA and HMF with a “report card” twice annually, reflecting our effectiveness as your Hyundai partners. Also of great value to us is the ability to compare Hyundai’s results to those of our industry peers, and to track our progress versus areas of concern that had been identified in previous surveys.

We would also like to recognize the key role that National Dealer Council has played in the continuous improvement of our factory/dealer relationship. Through the tireless efforts of the Council process, the voice of their local dealer constituents is consistently heard and provided a national forum to insure that an ongoing dialogue of key issues is always maintained.

Thanks to your active participation, HMA experienced a 56% response rate, well above industry average (29.3%) and down only slightly from our record-setting 61% response rate for the 2009 Winter Survey. In reviewing the results, HMA scored above Major Asian and Industry competitors in the areas of Vehicle Distribution, Responsiveness to Dealer Input, New Vehicle Sales & Marketing, and Effectiveness of the Sales Contact. In fact, the lone area of decline in our rankings was Customer Satisfaction System, which experienced a slight drop related to the change in our Customer Satisfaction Award (CSA) program. Significant increases were also made in the area of Finance Arm Capabilities, reflecting the ongoing improvement efforts by HMF.

Summary of the Primary Elements of Survey

  • Future of the Franchise: Hyundai ranked 2nd, behind Subaru. Honda ranked 4th, Toyota tied for 9th.
  • Products are what Customers Want: Hyundai ranked 2nd (tied with Kia), behind Honda. Toyota ranked 4th.
  • Value Index Rating: Hyundai ranked 4th, behind Lexus, Subaru and Honda. Toyota ranked 6th.
  • Dealer Input Consideration: Hyundai ranked 4th (tied with Honda & Kia), behind Lexus, Toyota and Subaru.
  • The Best at Dealer Relations: Hyundai ranked 4th (tied with Honda), behind Lexus, Toyota and Subaru.
  • Policy Index Rating: Hyundai ranked 5th, behind Lexus, Subaru, Toyota and Honda.
  • People Index Rating: Hyundai ranked 5th, behind Lexus, Toyota, Subaru and Honda.
  • Overall Index Rating: Hyundai ranked 3rd, behind Lexus and Subaru. Honda ranked 5th and Toyota ranked 6th.

The message is clear; Hyundai has made great strides to improve operations with a goal of increasing the satisfaction of our dealer partners while developing tools and policies that will ensure long term growth and profitability opportunity. We have moved from the bottom third of all OEM’s in terms of how dealers view their overall factory relationship, to among the top three in the entire industry. HMA is focused and committed to ongoing improvement in our Franchise Value, our Product Offerings, the competitiveness of our Programs and Policies, and with the overall quality and professionalism of our People.

Our relationship with you remains a top priority and we will continue to listen and react when you take the time to complete this survey and point out areas for improvement. In the next few months we will remain focused on strengthening the Hyundai Brand. The future looks very exciting, beginning with Hyundai’s industry leading, cutting-edge product that includes the upcoming launch of the new Tucson and Sonata, and of course Hyundai’s flagship sedan, the Equus. In addition, we continue to move forward with numerous sales process improvement initiatives and continued break-through Brand positioning through unique marketing and advertising initiatives. Now is our time to shine!

Again, thank you for your continued support and dedication to building the Hyundai brand…together, our future looks brighter than ever! Happy Selling!

Best Practices Contest GRAND PRIZE Winners!

The GRAND PRIZE winners of the Best Practices “Make It Happen” Summer Contest, based on a blind vote by their peers, are:

View Winning Entries

Check out each team’s winning entry by clicking on the links above.

Each of these dealer service teams will receive 1.5 Million STAR Power Points. Thank you for sharing your fantastic ideas. Enjoy your points and keep making it happen!

Bonus!!!

For anyone of the dealership teams that entered and didn’t win any monthly contests, each Service Manager and Consultant on your team will receive 5,000 STAR Power points just for entering. Thanks for your great ideas!

All Weather Floor Mat Promotion!

Promotion Period: Nov 1, 2009 – Jan 29, 2010

Click here to download flyer with eligible part numbers and model application.

Promotion Items

  • Buy 2 pairs, save 15%: Accent, Elantra, Santa Fe, Veracruz, Genesis Sedan and Coupe.
  • Buy 2 pairs, save 30%: Sonata, Tucson and Entourage, while supplies last!

WARNING: Installation Instructions

  • The All Weather Floor Mats MUST BE installed directly over the vehicle's carpet, NOT on top of another floor mat.
  • Any front floor mat must be anchored to the post(s) attached to the carpet to prevent the floor mat from shifting.
  • Apply significant downward pressure to the grommet on the floor mat until a "click" sound is heard. A "click" sound indicates proper installation of the floormat.

Parts & Service Co-op Allowance, 4Q 2009

Your dealership’s available funds for the 4th Quarter 2009 have been posted and can be viewed on the Parts page of Hyundaidealer.com. Your co-op funds are provided on a quarterly basis, using the previous quarters’ purchases and co-op utilization rate to determine level of funding.

Claim Submission Instructions

  1. Access the Parts & Service Co-op Claims link on HyundaiDealer.com.
  2. Complete and print the interactive claim form for each claim submitted and ensure all dealership information is complete and accurate.
  3. Attach supporting documentation required for each type of advertising claim.
  4. Retain a copy for your records.
  5. Forward the original claim form, invoice and sample of the advertisement to ACB.

    Hyundai Parts Co-op Advertising Program c/o The Advertising Bureau 1919 West Fairmont Drive, Suite 7 Tempe, AZ 85282

Returns for Navigation Systems

Attention Parts Managers

It has come to our attention that returns of some defective audio units are arriving without the bracket (see below). This bracket is important as it contains the audio serial number. The returned units must have this bracket attached. If the bracket is not attached it could delay the crediting process. Please be assured that the audio unit you have ordered will be supplied with this bracket.

Part numbers involved:

Azera:

  • 08590 3L510 2T
  • 08590 3L510 K7
  • 08590 3L510 4B
  • 08590 3L510 2TFLT
  • 08590 3L510 K7FLT
  • 08590 3L510 4BFLT

Santa Fe:

  • 08590 2B500
  • 08590 2B500 FLT

Veracruz:

  • 08590 3J500 6Y
  • 08590 3J500 6YFLT