News - October 7, 2011
Tecklinks: A Powerful New Diagnostic Application
Hyundai is pleased to introduce Hyundai Techlinks. This revolutionary GDS application quickly leads your technician through the wide array of service material relating to a DTC detected on a Hyundai vehicle. With just a few clicks, your technician can drill down to the most likely diagnostic pathway. This can streamline the “trial and error” diagnostic approach commonly used to isolate the root cause of the DTC.
Log-on to Hyundaidealer.com and navigate to the Service drop-down in the Documents/Resources section to view full details about this new tool.
Dealer Standings for Parts Performance Guild
PPG Website
Click here to visit the PPG site and view the most recent PPG results. You can also learn more about this exciting program and view the qualifying rules. If you experience any problems viewing the site, call: 714-965-3152; or email: partsdepartment@hmausa.com.
Click here to view resort flyer.
Space Available In Premium Service Webinar
Premium buyers are different. They expect more from you – more service, more attention, and more responsiveness. Has your dealership successfully made the transition to this important buyer?
You’re invited to join one of Hyundai’s master trainers, Chuck Wilberger, for a one-hour webinar entitled: “Delivering Premium Service.” It will be held Friday, October 14, at 12:30 p.m. Eastern Time. (That’s 11:30 Central, 10:30 Mountain and 9:30 Pacific.)
To enroll in this valuable program, simply log on to TACS. You’ll find this webinar listed under the South Central Region. Not in that region? No worries, everyone is welcome to sign up.
4th Quarter 2011 Parts & Service Co-Op Allowance
Your dealership’s available Co-Op funds for the 4th Quarter of 2011 have been posted and can be viewed through a website link on Hyundaidealer.com. Access is from the Parts screen. The link is located on the left side of the screen and is entitled Parts & Service Co-Op Claims.
The Parts & Service Co-Op allowance calculations are based on previous completed quarters’ purchases and co-op utilization rate to determine the level of funding. The following criteria must be met:
- Dealership must be enrolled in the 2011 Hyundai Owner Connect Marketing Program (HOCM)
- Funds must be spent in the quarter in which they are allocated and claims must be submitted no later than 45 days after the month in which the ad runs
In the meantime, you can view your current account balance and claim status through a website link on Hyundaidealer.com.
Should you have any questions, please coordinate these through your District Parts and Service Manager (DPSM) or Parts Business Development Manager (PBDM).
Please make sure you are taking full advantage of all your Parts & Service Co-op funds. We do not want you to leave any money on the table!
Fall Quarterly Coupon Mailers
Fall Quarterly Coupon Mailers begin arriving in homes this week. Coupons are valid October 1 thru December 31, 2011. If you have any questions about what you mailed or which coupons you selected, please contact your Marketing Consultant.
Click here to view coupons.
As a reminder, Reporting is available to view on the Hyundai Owner Connect Marketing (HOCM) website. This feature enables you to measure the success of your participation in HOCM. Reports available include a Program Summary Snapshot, Program Highlights, and Model/Model Year metrics, in addition to several others that both hone in on specifics and highlight overall trends.
Response rate and average dollar spent per RO are exceeding industry averages! Response rates increase when using optional communications, such as oil change letters. Contact your Marketing Consultant for more details and to review how you compare to the national average.
Announcing HOCM’s first Holiday Mailer! In addition to winter Quarterly Coupon Mailer, HOCM will be offering a Holiday Card to send to your customers encouraging service over the holiday months. More information to come.
Marketing Consultants are available at (866) 575-8734 should you have any questions regarding Hyundai Owner Connect Marketing reports or coming events.
HSI PowerKatalyst Enhancements
PowerKatalyst received a number of enhancements on Thursday, October 6, 2011. Updates to the HSI Dashboard and Monthly HSI Reports were made to reflect the addition of new insights that became effective with August’s HSI survey refresh. New to the Monthly HSI Reports is the addition of the T1 Report, which provides scores to HSI factors and attribute questions on a rolling 13-month trend. An overview of the HSI PowerKatalyst enhancements will be posted to the Resources page on PowerKatalyst this week.
Click here for an overview of the HSI PowerKatalyst enhancements.